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The branding layer sits in Theme settings (the gear icon in the Theme Editor sidebar). Every recipe below assumes you’re already there. Voyager uses two logo variants — one for cream and light backgrounds, one for dark.
1

Open the Logo group

Theme settings → Logo.
2

Upload the default logo

Logo (default / navy variant) — your main wordmark in dark ink. This appears on the cream paper background almost everywhere.
3

Upload the light variant

Logo (light variant for dark backgrounds) — a white-fill version of the same mark. This appears on the navy hero overlay, the dark category archive band, and any other Scheme 2 / Scheme 4 surface.
4

Tune the desktop width

Logo width (desktop) — default 140 px, range 60–320. The mobile width auto-scales.
PNG with transparency is the safest format. SVG works too, but Shopify will reject SVGs that embed <text> tags or external fonts — flatten text to paths before exporting.

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Replace the favicon

Theme settings → Logo → Favicon. Upload a square PNG or SVG. Voyager crops it to 32×32 for the browser tab. Test by hard-refreshing the storefront in an incognito window — favicon caching is aggressive in most browsers.

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Set your brand primary color

Theme settings → Colors → Primary (ink). Paste your hex code (default #002F5B). The primary color drives:
  • The header wordmark fallback when no logo is uploaded
  • Filled buttons across the storefront
  • Active states (selected swatch ring, active filter chip, focused input border)
  • Editorial link underlines
Adjust the other brand tokens at the same time:

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Customize one of the four schemes

Schemes are background–foreground pairs that sections can opt into. Voyager ships with four. To customize:
1

Open Colors

Theme settings → Colors.
2

Find the scheme you want to change

Each scheme has its own header — Scheme 2 — Inverse (navy), etc.
3

Pick a new pair

Change Background and Foreground. Aim for at least a 4.5:1 contrast ratio — Voyager’s a11y system depends on it.
4

Preview every section

Schemes affect many surfaces. Walk the home, product, collection, and cart pages before publishing.
Two of the named theme styles — Warm Cream and Minimal Monochrome — work by swapping these scheme tokens. If you’ve selected a style and then edited a scheme, the style picker will keep your overrides; switching styles will overwrite them.

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Soften the button corners

Voyager’s editorial default is sharp corners. To soften:
1

Open Buttons

Theme settings → Buttons.
2

Pick a corner radius

Corner radius → Sharp / 2 px / 4 px / 8 px / Pill. Sharp is the maritime default; 2 px and 4 px read warmer; Pill swings the whole storefront toward a contemporary DTC feel.
You can also change Default button style (Solid / Outline / Underline) and Letter-spacing (Normal / Wide / Extra wide editorial) from the same group. Most buttons inherit the global default; some sections override it per-button.

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Toggle film grain

Theme settings → Animation → Editorial premium effects → Film grain overlay. Default is on. Uncheck to remove the subtle texture from every page.
Film grain is a single CSS pseudo-element pinned to the viewport. Toggling it has no measurable performance impact, but some clients with very saturated photography prefer to leave it off.

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Disable the dark mode toggle

Voyager’s dark mode is a CSS-level scheme inversion, not a separate stylesheet. To remove the toggle UI from the header:
  1. Open sections/header.liquid in the code editor.
  2. Find the data-theme-toggle button.
  3. Wrap it in {% if false %}…{% endif %} or delete the block.
If you want to default the whole site to dark mode without the toggle, add data-theme="dark" to the <html> tag in layout/theme.liquid. Most merchants leave dark mode toggleable.

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Change typography

Theme settings → Typography. Voyager uses three font slots. Click each font picker, search Shopify’s library (1,200+ Google Fonts), pick a face, and the storefront re-skins live in the preview.
1

Pick a body font

Aim for something legible at 14–16 px — a humanist sans (Inter, Source Sans, Tajawal) or a quiet serif (Source Serif, EB Garamond).
2

Pick a heading font

Bigger personality, but still readable at h1 sizes. Playfair Display, Cormorant, Italiana, or Tenor Sans pair well with Voyager’s tone.
3

Pick an accent font

A script for the eyebrow text above hero headlines and product titles. Italianno, Allura, or Petit Formal Script are the closest matches to Voyager’s default mood.
4

Adjust scale

Body size (90–130%) and Heading size (90–160%) let you push the typographic ratio without changing fonts.

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Where to next

Homepage recipes

Now wire your branded storefront to your products.

Theme setup deep dive

Every setting, explained.